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Stan Lee and Chadwick Boseman, star of Marvel Studios Black Panther, speak at the Grants Bank Hollywood Foreign Press Association at Beverly Wilshire Four Seasons Hotel on August 2, 2017 in Beverly Hills, California.
David Gabriel, Marvel's senior vice president for print, sales and marketing, was criticized for last year's comments on the decline in comic sales versus diversity.
"We saw sales of any character that was different, every new character, our female characters, whatever was not a Marvel key character, people turned their nose," Gabriel said in an interview with iCv2, a trade publication the same account covers "the business of geek culture."
Gabriel later explained that his comments mirrored what Marvel heard from some retailers in the comics market and complaints about the "false abandonment" of the key characters. Executive Marvel stressed that the company was sticking with the new characters and said that another reason for the fall in sales could just be that there was too much product.
"Contrary to what some people said about" not working "characters, the factor produced and popularity for the majority of these new titles and characters such as Squirrel Girl, Marvel, Mighty Thor, Spider-Gwen, Miles Morales and Moon Girl continue to prove that our fans and traders are excited about these new heroes, "Gabriel said. "And let's be clear, our young heroes are not going anywhere!"
Marvel Studios have to move to new directions after the end of the era, said Doug Stone, president of Box Office Analyst, or even more at risk: bloody filmmakers. "The dangers of moving to new directions are the same with each series. This depends on how intriguing the plot and the characters are. If Marvel does not move in new directions, it will almost certainly cope with the fatigue of intimacy. As with all the cinemas new and fresh needs. "
-Bon Donovan Russo, especially at CNBC.com