Monday , February 6 2023

The crisis in the great bookstore store has rebuilt the Brazilian publishing scene Lights | Books


The Brazilian book industry is going through a "key moment" that demands a "vice versa" and "creativity" after the announcement of two dual bookstore networks in Brazil to benefit from the bankruptcy law, according to experts in the country's publishing scene.

Regardless of economic or cultural reasons, book sales in Brazil were not an easy mission, but the broadcasting industry reached a certain level of stability, and along with the economic bonanza accompanying South American giants last year, they experienced a "boom" for the past 20 years. .

But it turns out that while the "dream" publishing sector, which combines Brazil as a world power, continues to live under the illusion of "big companies" as "a country that does not justify itself," this is an interview with Efe's publisher Luiz Schwarcz, Chief Companhia of Penguin Random House das Letras publishing house founder.

"These great bookstores are a crisis that has come from a difficulty in adapting to Brazil which has not come to Brazil, Brazil's growth has stopped, but the growth of the publishing market continues to live in this illusion," says Schwarcz.

In recent weeks, Saraiva and Kultura brokers have announced that the two largest and most emblematic networks in the industry have adopted a bankruptcy bill and closed dozens of stores in Brazil.

According to President of the Brazilian Chamber of Commerce Luis Antonio Torelli, these two groups are responsible for 40% of the key publishers in Brazil.

"The problem is that the megastore is a business model of large networks, which is hard to manage and capture the main product of the book," says Torelli.

As opposed to this "tragic" scenario, Torelli and Schwarcz admit that the Brazilian publishing industry "rebuilds itself" as an example of what happens in countries like France, Spain, Germany or Argentina and that they have to bet on small bookstores. future business model.

And, contrary to the storm that hit the major Brazilian networks, the Simple Bookstore is struggling to survive with its "unique and personal" attention to its customers.

"We offer a more specific service than the great difference of our business, and we are more capable of dealing with more compassionate, more attentive, more information and more self-sacrificing," says Felipe Faya, one of the shop's co-founder, or boasts more customers, Builds "day by day" in a quiet home, a few minutes' walk from Paulista Avenue.

Faya adds that there is a "historic crisis of readers" in the country "outside the product as a book".

Thus, 40% of Brazilian protesters who frequently want to read often need to add a "toughening" business model that benefits big companies and tricks book sellers, because the terms of buying and shipping are "not the same" for both.

Faya emphasizes, "Our business is in crisis, and the book market model does not change, it will continue to be and will continue in the future."

In the same line, Simple Bookstore's other partner, Adalberto Ribeiro, sets out to rebuild the "readers' crisis" in the books, and the "trade side" of the bookstores is "from the social point of view."

Ribeiro, the only son of a family of half-educated parents and a university degree, remembers the effect of books on his career, and he began as an assistant in the store until the autonomous business.

"I'm in a family of a family who went to a university, and many things since I started working in a bookstore, and as a helper, my book shop affected my life."

For this reason, one of the Simple Bookstore's motives is the continuous search of balance between the company's commercial strategies and promotion and promotion of social events.

"It is a difficult task," but, in his view, is the only way to teach new readers in the future, transforming libraries into cultural centers with local residents. EFE

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