Friday , February 3 2023

Puratos enters the Ethiopian market – New Business Ethiopia


Puratos Ethiopia today announced the establishment of the first food processing plant and innovation center in Ethiopia.

Addis Ababa’s innovation center in Vello Sefer was inaugurated today with the participation of invited guests, esteemed customers and the media. Edouard Pot, the company’s managing director, said that Puratos, a world-famous brand, was excited to enter the Ethiopian market. “Equipped with a new factory and the latest technology, this innovation center will meet the growing demand of our customers for high quality products.”

“We are proud to deepen our presence, especially in Ethiopia and in Africa in general. We will always continue to invest in innovation, research and development.”

Founded in Brussels, Belgium in 1919, Puratos offers a range of innovative products, raw materials and applications to the bakery, pastry and chocolate industries.

The Belgian food processor operates in more than a hundred countries around the world and is growing rapidly in Africa. It already operates in Kenya, Nigeria, South Africa and Ivory Coast.

Our growing commitment to the growing continent has reached another stage with the dinner of Puratos Ethiopia SC, which prepares a cake and bakery products for bakers and confectioners in Ethiopia. Puratos Ethiopia will serve local artisans, chain hotels, supermarkets and restaurants, and plans to export to Djibouti, Sudan, Somalia and Eritrea.

Zeco, Managing Director of Puratos Ethiopia, said, “Our passion for innovation, our progressive spirit and core values ​​continue to drive our local ambitions and our desire to share our passion for good food with our customers.”

“This is the first time in Ethiopia that this center will be a unique place for our customers to develop their skills, develop their creativity and turn their understanding into concrete delicious, ready meals,” he said.

From today, October 14, our passionate teams will invite our customers to work on the future of bread, cake and chocolate.

Headquartered in Brussels, Belgium, Puratos operates in more than 100 countries. Puratos was founded in 1919 and has since provided a range of innovative products, raw materials and application experience to the bakery, pastry and chocolate sectors.

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