Aids-Hilfe Schweiz launches new campaign with emojis

Each year, December 1 is the World AIDS Day. As part of this process, Aids-Hilfe Schweiz has launched a new campaign in partnership with the TKF communication service, which is to do without finger and moral threats. However, the campaign includes the use of various emojis, as we know them from Whatsapp, Telegram and other social networks.

The campaign aims to reduce the bias against HIV-positive, as Aids-Hilfe Schweiz writes in a statement on her website: "HIV-positive people with suppressed viral load – ie receiving antiretroviral therapy and regularly checking the virus not can continue. "

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Andreas Lehner, Chief Executive Officer of Aids-Hilfe Schweiz, said in an interview during the announcement: "At present, HIV-positive people are often seen as a latent threat to others." Although it was first published in 2008 with "It has been said that there is no risk of infection by HIV-positive people in treatment, many people have reservations about the infected.

Lehner justifies that the campaign was defensive in 2018 to launch a campaign for greater sensitivity. As a result, between 2011 and 2016, three very extensive studies were conducted on HIV-positive people treated and having sex without condoms with their partners. The results are clear: regardless of whether there was homosexual or heterosexual sexual intercourse, there was not only transmission of HIV to 75,000 records.

The campaign should not downgrade the HIV issue, but shift the burden of prevention: "We need to have respect for HIV but where it is dangerous," Lehner says. The much greater risk comes from those people who think they are HIV-negative.